Getting The Crowd Into Your Trade Show Booth

Getting the proper crowd into your trade show booth can be a big task, but not impossible.   Walking the trade show floor on numerous occasions  I have noticed that there are some impressive looking trade show displays and some just mediocre.  I have also noticed some of the nice impressive booths have no crowd in them. Attendees just pass them by as if they were not there. The booth looks relatively nice with decent product displays yet no visitors to the booths (as a matter of fact I have seen some exhibitors which are the powerhouse of their market without any crowds in there booth at all) this means no new clients and also they may have gotten to be a powerhouse by other means, definitely not by displaying at trade shows. What makes the difference in attracting attendees into you booth?   There are a few factors

1- In getting attendees into your both first of all you must have a friendly and inviting trade show display, this mean do not configure your trade show booth like a forte.  It should be open and inviting -one should not feel trapped once they enter your booth.

2- Greet attendees in the trade show aisle not in your booth, Very few  will ever freely enter your trade show booth without being invited

3- To capture attendees’ interest you must have something different from the rest of exhibitors. Try to create some sort of theme or major attraction inside your trade show booth. This will serve as a major draw for show attendees. Your trade show booth might be nice looking but still unable to entice the crowd, therefore, a crowd pleaser is a must. I  have seen this happen at a recent show, true the attendance was down at the show but all in all most exhibitors said they did better that the previous year or show , why?. Fewer exhibitors mean less competition for you the exhibitor. This in turn turns into leads which eventually can result in sales.  In getting the best out of your trade show you must have something unique different from the rest of exhibitors. DO not use gimmicks they only work but for so long, be creative about your product or the imagery of your booth…always introduce a theme whether in the appearance of the booth itself, your product or the actual displaying of the products themselves… be creative intelligently and forget the gimmicks

To recap your trade show booth should be inviting and open. One should be able to enter your booth not feeling trapped.  There should be some sort of theme to your booth and show something that is different from the rest of show exhibitors. To seek  professional help with this please contact ELDS, INC at (626) 969-3399

Natural is NOT Non-Toxic

You would not believe the number of people who confuse the terms “non-toxic” and “natural.” I’m here to tell you, they are not the same thing. There are lots of natural substances that are deadly poison. Take a look at arsenic, hemlock or nightshade. All are natural, but none are non-toxic. It is the same thing in the natural flea control.
Archer is an Insect Growth Regulator that stops the eggs and larvae from developing. It doesn’t even kill fleas! But it does break the life cycle and is totally non-toxic. Now, that is a good thing. The world is so inundated with more and more chemicals that removing toxins wherever we find them is the best way to live.

But what happens if you find that you still have adult fleas to deal with and don’t want to wait the 30 to 45 days that it would take to let them die off of old age? Well, there are still ways to stay relatively low toxic and still get the job done. Conquer is like a fourth generation pyrethrum which is an insecticide made from the chrysanthemum flower in Africa. It is tightly targeted to kill fleas and to be relatively non-reactive with mammals. In addition, it breaks down rapidly in our environment. That was the problem with the old insecticides – they never broke down. They had a half-life longer than you and me!

The final step is to put Frontline on the dogs and cats. Frontline kills fleas that get on the pets, but it does not go into the pet’s bloodstream. It stays on the outside by bonding with the oil layer of the skin.

So, use an IGR always, use an insecticide only if you have to, and keep Frontline on your pets throughout the year. You won’t have fleas, guaranteed.

Stop chasing visitors – make them come to you

A well known saying states “Content is king”. That’s true. But only the successful online marketers use content to provide value to their visitors. That’s the key – providing valuable information.

You may argue, like most do, you are not able to write quality content. You have nothing new to add that has any value. That’s wrong.

Take a few minutes, do a Google search on a term like best business for work at home moms. Check a couple of the pages returned by the search engine. Evalute the content. I bet they basicly contain the same information. It may not be presented the same way and the context may be different. You may find some interesting, while others have no appeal to you.

A work at home mom will probably not use internet to look for a business opportunity. She may want to contribute her share to the family economy to secure childrens education or to afford a family vacation.

If you write about how an online business could be the solution she is looking for, you would probably turn on her interest. The point is a successful online marketer will package his message in a context and with a voice he knows will resonate with the selected target audience. Then he don’t have to chase after visitors – the visitors will find him.

You can do that too. Your life is lived only by you – nobody else. Your experiences are yours only. On this background you can present the same information everybody else is presenting, but in a context and with a voice that is unique to you.

If your aim is to sell an online business for work at home moms your content should talk about anything but your aim. If she can relate to your experiences she will prefer your story to anybody elses. If not – well, you would never know she even visited your site.