Free Web Traffic Versus Paid Traffic
As a website owner, you have a shared need with every other website owner. You need traffic. Website traffic is considered the most important thing by many business gurus. Without visitors to your site (that’s what internet traffic is) your website is just a vacant piece of property on the internet landscape.
The need for website traffic is obvious. The real question is how to get it. Experts each promote their own formulas for getting traffic to your site. Some people feel that search engine traffic is best. They use special programs like SEO elite to optimize their site (look here for a full SEO Elite Review). Others feel that paid traffic is the best, like pay-per-click traffic from Adwords. (If you go that route, be sure to read the Adwords Help page).
Many of the methods are trendy. Some are suspicious. Others only produce traffic in certain countries. But in the end, most traffic essentially comes down to this: free (organic) traffic, or paid traffic.
Some experts argue that all traffic costs something. They maintain that all website traffic costs you something – either money, time or work. While that is true, we will still use the term “free traffic” to describe the term natural or organic traffic. Organic traffic is any traffic you receive that you did not directly pay for. Organic traffic can have many different sources. It can come from people finding you in the search engine results and clicking on the link to your site. It can come from someone clicking on a link found in a different website. It can come from someone entering your website address directly into their browser. Perhaps they heard about your website from a relative, in a published article or on a radio computer talk show. All of these forms of traffic are natural traffic. Such traffic is free in the sense that you don’t pay a regular fee or a per-click amount to get that traffic. Here is a page that offers more SEO help.
Paid traffic is just what its name says. It is website traffic you receive because you paid for it. This can be priced by the click from pay-per-click programs like Yahoo Search Marketing. It can be from an ad shown on a third-party website. It can be from from people typing in your website url from a paid print ad in a newspaper. There are numerous other ways you can pay for traffic.
Which method is better? Common sense would indicate that the “free traffic” was better. In many cases it is. But free(organic) traffic also can take some time to get. You see, after you first create a website, no one knows about it, so no one will link to your site. Major search engines don’t know your website exists either, so your site will never show up in the search results. Even word of mouth (often called viral marketing) takes time to gain momentum. When you pay for your visitors, you can usually start getting visitors to your site right away. Yes, you have to pay for it, but if done correctly, you can usually make a lot more money than you pay for ads. In that case, buying traffic is a lot better than waiting for your site to become profitable.
The best strategy, however, is to use (both|both free and paid traffic techniques|paid and free traffic techniques|both natural and purchased traffic methods} in combination with each other. If you have a new site, carefully create a pay-per-click ad campaign to gain instant traffic. Monitor that traffic closely at first. You may also want to test many different ad variations. Especially test which keywords and keyphrases are getting results. Refine your campaign to include more profitable words and trim unprofitable keywords. Then, tweak your landing pages for the money keywords and start a linking campaign using those profitable keywords and phrases as the anchor text to specific pages on your site. Within several months, you will be getting lots of traffic from both the paid and free traffic sources.
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